What is Entertaiment?

Entertaiment is anything that can be consumed or enjoyed. It can be understood objectively, communicates from text to audience from external stimulus, offers pleasure, requires an audience and occurs in a passive form. Oliver and Bartsch (2010) suggest that entertainment is an activity that occurs in consumption, involves the participation of consumers and has a product life cycle that allows business survival. It also suggests that the familiar forms of entertainment have a seemingly unlimited potential for creative remix across different media. Click on a collocation to see more examples of entertaiment. The article was originally published in April 2012. Click here for the full article.